Boyd Labs
Boyd Labs needed a cohesive print and digital flyer system that could be produced quickly across multiple event types without sacrificing quality or brand consistency. Previous materials were created ad-hoc — resulting in mismatched typography, inconsistent sizing, and off-brand color usage that was eroding audience trust.
We developed a modular flyer system built around a core grid structure and a restricted typographic palette. Templates were designed for five primary use cases — event promotion, product launch, social announcement, recruitment, and general marketing — each with locked brand elements and flexible content zones that any team member could operate.
“Boyd Labs reduced design production time by 60% while maintaining visual consistency across 20+ materials. The system became the internal standard for all marketing collateral and was adopted across departments within the first month of delivery.”