Case Study 03

Narratent

Digital Marketing Systems

Marketing · Brand StrategyMarketingStrategyContent
03
Narratent · Visual Placeholder
ClientNarratent
Year2024
RoleBrand Strategist & Designer
Timeline8 weeks
The Challenge

Narratent had a strong product but a fragmented digital marketing operation. Multiple designers were producing assets without shared standards — email templates didn't match the website, social content had no visual strategy, and brand recognition was suffering as a result of the inconsistency.

The Solution

We built a complete digital marketing infrastructure from the ground up: a content system with defined templates for email, social, and web; a brand asset library organized for team-wide access; and a creative brief process that keeps future output aligned regardless of who produces it.

Deliverables
Brand Asset LibraryEmail Template SystemSocial Media TemplatesContent Calendar FrameworkCampaign Brief Process
Outcome

Narratent launched their first fully coordinated campaign within two weeks of system delivery. Content velocity doubled while design review time decreased by 40%. The brand now presents a unified front across every channel it operates in.

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